Final

Part One:
Ford: I think Ford decided to go with this font because it gives that appearance of quality. Since the font is cursive, it creates that quality appearance. Ford had been around for very long time, and their main goal is to make an affordable quality car that suits every lifestyles. Ford has been able to brand this font because of the history that lies behind the Ford symbol. People can trust that they are receiving a well built car. The font and products produce has built a common trust for their audience to rely on when purchasing a car or truck.

Rolls Royce: I think they chose the font they did because is presents a roundness or curve to each letter. The font is not bold or italic, it's sleek and clean. Since the Rolls Royce cars are very classic in their appearance, the font resembles that classic affect. The cars are of a higher grade car, for those who can afford them, and the font represents that well. The car and font go hand in hand with the appearance that they perceive to their audience.

Jeep: I feel Jeep chose the font they did because it represents a rough tough exterior, which is what they want you to think when you see a jeep. Jeep is known for being able to go places where regular trucks or cars can't and with the font type used it creates the feel of adventure. I feel they bolded the font to make it seem tough and ready for a challenge. All Jeep commercials show a Jeep cruising along a long and dusty dirt road, climbing over rocks, going through streams or pushing through deep snow. The Jeep font gives that hard core appearance as well.